Are you staying inside your box or learning outside the box?

Many businesses are local and operate local – but are you learning from outside the locality or staying the same?

#OutOfTheCity #ThinkOutside #LocalBusiness #LocalBiz

When you look at your business, the majority of businesses operating around you and business generated, is operating within a 5 to 10 mile radius of your locality. The question is, how do you succeed?

You are no doubt (in the majority of cases) purchasing your stock not within walking or bike ride distance but 30, 40, 50 or more miles away – why? Simple, what you need it not local and thus you have had to adapt and source your requirements much further away from. Also, you need to have these services or products delivered to your business and that by purchasing through these companies you can no doubt get better purchasing deals than if you brought directly from the manufacturer.

Now when you look at what you have brought and require, how did you find it?

Did you know these companies?

Were they recommended to you?

Was it via research you found them?

Whichever way it was, the information was sourced from what they had done. How they had positioned their company, services and products? This was all done with the intention of reaching a much wider audience. And it worked – didn’t it? Otherwise you wouldn’t be using them….

So are you taking their approach as to how you promote yourself and your company?

With the majority of businesses maintaining, operating and supplying a customer base within 5 to 10 mile locality – the issue is, so are all the other businesses located around you!!

What are you doing to work with them or for yourself? Quite often the answer is the same – you all use the same local people or person but is this right?

#WhoIsYourAdvisor #WhoIsYourExpert

What they are providing to you, is it exactly the same as your neighbour or competitor around the corner?

Is this right for your business?

Whilst they maybe sat in their home office or office, looking and researching the information to really blow your mind away or make them look knowledgeable, is this the really influential, knowledgeable advice you want?

You need to actually deal and work with advisors who have the experience of working outside of your town or city, attending events, seminars and industry gatherings and in actual physical/verbal communication with the people that actually know what is happening.

When did these people actually meet and attend events with major businesses or industry experts to hear what is going on around the world? So many people actually listen or watch events via YouTube these days, that they feel they are expert – yet the really experts are the ones that were in that room, actually meeting their competitors and Peers to ask and share comments an discussions based around what they hear at that event.

This is not something you are able to get from behind the computer screen or a book! Putting it simply, afterall, anyone can sit behind a computer and do research or exchange on-line messages or emails but can they survive in the real world of business?

#Im-not-an-expert #SocialMedia

If you actually look at many organisations such as newspapers, radio or television, they use these people for their reports or items because they are experts from a research background and can give a balanced view.

However, when they or medium, large or international companies seek advice or require assistance, they actually use people that have worked in industry, in their market sector or are from another part of the country or world with real hands-on experience and knowledge.


Simple – because they are experts, have experience and more important – they have interaction skills that will help their audience and/or business because they travel, speak and deal with companies out their locality or industry.

This means they have the advice that is “really tried and tested” and can actually add not only knowledge but experience to their business.

So, the question – are you prepared to take your business to the next level?

Are you wanting to stand out of your locality with new ideas and deliver new things to attract your local audience?

Well if you are ready to the next step, just ask your “advisor”, “consultant”, “expert” or “trainer” that you have helping you with your business, why not ask these questions:-

        • What they have done besides all their local work?
        • Can you see what they have done with these companies?
        • How much of it is the same as what they are giving you?
        • What events and where were they, that they attended?
        • Which major companies have they and are they currently working with, consulting with or collaborating with?

Afterall, don’t you want to stand from the crowd and be able to offer your local audience something different? If you are different and local, your local audience will be willing to pay that little bit extra as opposed to using the major companies/chains as you are actually reaching out to them – just like your suppliers reached out to you!

And we haven’t even touched on Location Marketing utilising BLE or NFC…..let’s save that for another day…..

#Blue-Sky-Thinking #Out-Of-The-Box-Thinking #Boardroom

So, isn’t it time you used  “Blue Sky Thinking” and/or “Outside of the Box Thinking” to bring into your boardroom to promote your business via using “Outside of Your Locality Experts” to really assist and help move your business forward locally…..


This Guest Blog was written by Ian Calvert and for further information, you can visit his website here or alternatively, if you want to discuss this more or what we can do for either you or your business, then please complete the form below:-

Note – all images used in this article have been sourced via searching on words, phrases and terms via the images section of

Are Big Companies Holding Small Companies back?

When will David versus Goliath end?

#BigCompanies #SmallCompanies


After many years of being in business, around business owners, decision makers and purchasing people, it still seems that Big Business is still enjoying the mantel of what could be considered to holding business back…..

Following attending several events over the last few months, something that really stood out, that in this economic climate, is still a real case of us and them – yet why?

Not going into the full details because that would be too specific, but what I will overview is something covers many aspects of so many businesses.

The requirement:-

  • A product or service is required on a regular basis allowing the client to utilise these products or services for use or re-sale  every day that there are in operation.
  • This product or service is just one part of the business so either single or small quantities are required
  • This product or service is one that could be offered to virtually everybody to use and the client is wanting to start being involved

The solution:-

  • The supplier being able to supply the product or service to every possible business and make it freely available with no limitations
  • Offer the product or service as per required based on what is needed. i.e. whether it is 1,2,7,34, 85, 162 or 1487 units across the SoHo, SMB, SME, Medium, Large, Corporate or Multi-National Business Arenas
  • Offer the exact same service or product to each one of those business arenas on a tiered platform offering

The reality:-

  • The service or product is only available in the quantities we – the supplier – dictate and aren’t prepared to budge
  • This is the price and we demand it as we have our costs to meet and thus we can cherry-pick the business arenas we operate in
  • The reluctance of the suppliers to adapt, mean other suppliers come to the market provide inferior products at the a lower price point or free
  • The battle becomes that the SoHo, SMB or SME Business Arenas have to battle through the pain of changing to free and payable products or services that are widely used, known about or freely and have the ability to interact  with everyone
  • The SoHo, SMB or SME Business Arenas are too support reliant and will cost us money according to the suppliers
  • The attitude by these suppliers are meaning that the SoHo, SMB or SME Business Arenas are not moving forward as fast as they can because the technology is not freely available
  • The suppliers are holding back not just the economy but growth and business development

The one that really strikes a very sore point is what could be considered either shortsightedness or being greedy/elitist. Either way this must stop and we need to actually work together to create a much better ad stronger economy.

A scenario that could explain this simply, is let’s say, an offering that has universal appeal and a need. The product takes a couple of years to develop, high wages are paid and then a workforce is increased by employing high paid personnel to deliver, sell and support. Let’s say it took two years, then it takes another year to bring to market and make people aware of it, so it is for sale in year four.

Well that all sounds good, but to get the RoI, they need to sell to big companies and above at high prices and quantities that means the number of sales per year will not be vast and in some cases at quantities above what those select clients need.

Yet, wait a minute, this is something available to every person and business but is only on offer to a few and at a high price – isn’t something wrong here and a major fundamental point being missed?


If companies really looked at the market arenas – they are aiming at maybe the Top 3,5 or 7% companies in the business arena and yet the product or service is available to 100% of the business market plus it is also available to the Public who are the next generation of business users – this is where you can actually have and quote in excess of 100%!!!

So, with this company being purely money driven and elitist, at some point, they could end up like so many companies and fail because they haven’t addressed their market correctly.

If they actually stood back and said right we are going to offer this same product and service on let’s say a five tier price plan per week or month (i.e £15, £10, £8, £6 or £4 depending at the level of product) and then offer it singularly from 1 through to 20 and then go up in blocks of 5 or 10 as opposed to offering it in quantities of hundred’s or thousand’s – this would make it so widely available.

What does this deliver?


Sales actually being delivered early in year three and in climbing quantities as opposed to a few large sales maybe by the end of year three or sometime during year four! It could even be possible that the revenue of few large sales by year five actually matching the revenue of lots of smaller by the end of year three!

This is not only seen as being a total success but it is creating a much larger marketplace means people are adopting. Take for example, that of the wheel. If this had purely been kept for one sector – let’s say aeroplanes and no-one else was allowed it – where would we be without bikes, cars, buses, lorries and trains? I know this example is taking things to the extreme, but it a close comparison, as it would mean that traveling to other countries would be restricted and only available to those that can afford it.

In conclusion…..

Suppliers and developers need to actually start looking at other markets and really open their eyes and ears to the people and markets they are ignoring.

The games industry can’t hold back and sell to the few companies to get their RoI or reach mass audiences – they need to sell to everyone.

Another type of scenario, could be Television or Film. You have a book or script and do you go mass market via television or cinema and then download/DVD’s? Both delivery methods are used by the same companies as they either make television programmes, films or both!

So, companies need to take responsibility, and to deliver services and products to everyone! Thus enabling countries to grow and succeed…..

Or, do we have a few clients buying something over-priced that they can’t be use properly, as the masses are using inferior services and products that don’t quite interact/interface with each other?

The choice is your’s but I know what I think is needed……


This Guest Blog was written by Ian Calvert and for further information, you can visit his website here or alternatively, if you want to discuss this more or what we can do for either you or your business, then please complete the form below:-


Is the BBC worthy of us being their audience?

Who are the BBC?

#BBCthree #BBC #IanCalvert #SA #ServiceAddress

Are they just an a bunch of over-paid Executives and ex-Political people?

We seem to come across yet another massive mistake which seems to becoming a regular occurrence at the BBC these days and now the next one is their decision to cancel a television channel move it on-line! and put it purely on-line! Why? Well who really knows…..well here is the email to the BBC staff on the subject.

Yet Tony Hall believes this is the right way to go in this statement but this is from someone so far removed from reality it is untrue! Surrounded by by consultants and advisors (and the odd ex-MP thrown into) – this huge funded group do not understand anything more….

A surprising point is that by closing BBCthree it will allow them to open a BBC1+1 channel! Really? Why? Oh I forgot, they have the most used and developed player in the industry called BBC iPlayer but it seems this isn’t enough! In essence, they are now creating a channel that repeats televisions an hour later and guess what, most the shows being shown +1 are repeats anyway.

The time has come to actually take the likes of Tony Hall, James Purnell etc etc to task and question are they suitability for running the BBC and not just the senior personnel, but everyone surrounding them. Do we actually need people paid so much money in a market arena where they are clearly not understanding it.

Yes they need to have the best in field but it seems the best is been produced these days by people who left the BBC and set up on their own to produce the same programmes back to the BBC. These shows are hugely successful – just look at Jeremy Clarkson! Love him or hate him, he has through his own company (which most of it he has sold) taken Top Gear totally global and made it one of the biggest formatted shows around the world and a huge revenue generator for BBCWorldwide.

#BBC #MediaCity #SalfordSo, if we took this as a normal business, things would never be allowed to operate the way they are at the BBC! The massive development of  Media City facility inSalford is one example which has involved paying staff to re-locate there or pay staff to commute and stay there whilst filming shows. In a normal business, you either move, stay or get another job. Whilst presenters are being paid six figure salaries they should pay themselves to travel like in a normal job. The amazing thing is when you look at this further, some staff work on shows five days a week, whilst some staff only three of the five days on the same show – why? Another example of wasting taxpayers and licence fee payers money? Did they really need to move and spend so much here?

New Broadcasting House 2

And what about the new complex – New Broadcasting House in London was this needed in this location or could have been done in more suitable location? Whilst we are focusing on Public Transport, what about people, bands etc that may need to bring cars, coaches, lorries etc? Was this really factored in and how much extra did this cost because of where it is located?


Without high overpaid consultants and consultancy companies getting involved, when will the BBC be reviewed and taken to task like any other normal business would? If we are – as businesses – to survive and succeed, then surely organisations like the BBC should be setting examples and showing the way forward. If they allowing many people to leave and set up their companies to make successful programmes (at a profit to themselves) and at the right price for the BBC, why can’t the management of the BBC grasp this? So, Tony HallJames Purnell etc etc – it is time for you all to step up to the mark and be held to account…..

And this is without debating about complaint from last month raised by Gregory Campbell in the Houses of Parliament:-

BBC ‘hiding behind veil of secrecy’ over complaints

Gregory Campbell said BBC NI had been asked for the number and breakdown of complaints about programmes

Gregory Campbell said BBC NI had been asked for the number and breakdown of complaints about programmes. An MP has accused the BBC of “hiding behind a veil of secrecy” in relation to complaints. Gregory Campbell said BBC NI had been asked for the number and breakdown of complaints about programmes, under the Freedom of Information Act.


Don’t let BBCthree close and move on-line – leave and put it on-line! This can be done as a classic example is Bloomberg TV…..and that is another debating point for another….how the BBC has lost it’s way with the News and Business reporting….

This is a Guest Blog written by Ian Calvert. To contact Ian, click here, to contact us click here or if you have any feedback or wish write a Guest Blog, please complete the form below:-


How To Get On To The Cloud…. 3rd and final part of 3 simple understand guides to help you…



#TheCloud #SA #CloudComputing #TSP #CloudTechnology


#IBM #SCSB #SA SmartCloud #TSP #TheCloud #WhatIsSocialBusiness

The 3rd and final part of 3 simple understand guides to help you to discover:-

Part Three:- How to get onto the Cloud….

We recommend three steps for making Cloud an integral part of your IT strategy…..

Step 1. Realise the value of cloud

Adopting a Cloud Computing model requires a paradigm shift in business and IT. Before they invest in a Cloud-based solution or services delivered over The Cloud, it is a good idea for midsize companies to understand the value that Cloud can bring to their businesses. The right Cloud architecture enables companies to reap the cost advantages of shared hardware, while physically separating and securing data with virtualisation. Establishing a task force to evaluate which areas of IT and your business would most benefit from a move to the Cloud is one way to determine which architecture is right for your company. Or, you can enlist the aid of a trusted advisor with Cloud experience to assess your business processes and architecture and make recommendations.

Step 2. Explore cloud capabilities

Midsize companies often have limited resources and therefore want to make the most of their IT investment (dollars, skills, infrastructure, and capacity) to achieve economies of scale. They need surety as they make business decisions and want to be flexible and agile to respond immediately to market changes and opportunities. Cloud Computing directly addresses these needs. However, because Cloud is new and requires the paradigm shift mentioned earlier, putting critical workloads and data in the cloud can seem daunting. To get started with cloud, it is often advisable to focus on optimized technology models or adopt cloud for smaller, non-critical workloads such as sales force automation, time tracking, collaboration, workforce management, application development and testing, business continuity and disaster recovery. This incremental approach will help your company become accustomed to the cloud while reaping the benefits described in this paper.

Step 3. Grow your secure cloud environment and scale over time

After a midsize company has implemented basic cloud capabilities in the exploratory phase, or if the company already has cloud architecture in place, it is time to consider expanding it beyond initial cloud implementations of narrowly-focused workloads. For example, companies that are experienced with cloud services can benefit from the cloud-delivered security solutions as described earlier. Cloud-delivered security of the IT network could make the midsize company less vulnerable to attacks and loss of data. The midsize company should also consider their cloud integration options.

#SA #CloudComputing #CloudTechnology #TSP #TheCloudIBM is already known for industry-leading application integration capabilities for both on-premise and business to business applications. Now, with the addition of Cast Iron Systems to IBM’s software portfolio, IBM is able to offer clients a complete platform to integrate cloud applications from leading providers. And, finally, for those midsize companies who understand the value of Cloud Computing, but still do not wish to put their data in a hosted or Public Cloud deployment, they can consider building and deploying private Cloud’s with industry-leading technologies from IBM hardware, software and services.

#IBM #SocialBusiness #TheCloud #SA #TSP

Next steps: Choosing the right Cloud solution…….

 #Cloud #CloudComputing #SA #CloudConnectivitiy #TSP #TSP

For midsize companies like yours, Cloud Computing is a viable option for reducing operating costs, simplifying business processes and collaborating more easily. However, deciding on the right solution or solutions can be daunting. Do you choose an architecture? A series of services delivered in the Cloud? How do you know whether your solution was designed for a midsize business?

One method of researching, is to look for solutions for midsize businesses that map to the six benefits mentioned in the “Why Cloud?” stage of this series of of blogs series of of blogs. Server virtualisation, automatic network backup and virtualised desktop services can increase business agility. Cloud-based smart analytics and business analytics and optimization services turn business information into insight.

To protect your data and systems from hackers and attacks, look for Cloud-based solutions that identify attacks on and safeguard your IT infrastructure, monitor threats, test web applications for vulnerabilities and continuously and automatically secure your network. Cloud-based collaboration, social networking, email, scheduling and contact management solutions can help you connect and empower your workforce, customers and partners. Smart business desktops and monitoring services, along with development, test and deployment, in the Cloud can drive effectiveness and efficiency.

In addition, before you begin evaluating specific solutions, it is helpful to establish some general guidelines that can help you in the process. For example, does your company view IT as an important part of your business, providing innovation and competitive differentiation? Or is IT a behind-the-scenes facilitator for plans made elsewhere in your business? The answers to those questions can tell you whether to look for solutions that strengthen the role IT plays in innovation and competitive differentiation or to search out solutions that will make it easier, faster and more cost-effective to facilitate plans.

Another consideration is how many physical sites your company has. Firms with a single site find coordinating technology resources easy, whereas those with multiple sites require more work.

According to IDC, on average, midsize firms have 10 locations, with IT resources usually based at headquarters. This can increase the complexity of data and application maintenance, along with the installation of new software and upgrades. Therefore, companies with multiple sites might find that implementing an entire Cloud architecture or a private Cloud is more beneficial and those with one or just a few sites might be satisfied with services delivered from the public Cloud. Other factors to take into consideration include mergers and acquisitions and the role of mobile workers in your company.

Midsize companies that are growing because of mergers and acquisitions – and even product successes – are going to need cloud solutions that can help them integrate existing and older systems from what were once separate companies but are now part of your company. They should look for Cloud Solutions that can provide their entire organisation access to a central set of rationalised offerings. In the case of mobile workers, ask yourself what extent would remote sales staff improve their sales rates if they could access inventory positions or competitive intelligence in real time? Even a 5 percent improvement is an effective argument for using the Cloud to provide them access to that information, especially if providing it to them by other means has been cost prohibitive.


Other questions to ask as you consider Cloud Solutions

    • How long does it take you to react and deliver a new IT service to users?
    • How many steps are in your provisioning process?
    • What is the ratio of system administration staff to servers in your company?
    • What role has human error played in your outages?
    • How are systems sized and scaled quickly?
    • How many images are there per user? Is IT sized for minimum, mean or peak?
    • How do you currently manage and track employee expenses?
    • How much of your budget allows for innovation that supports new business initiatives?

The answers to these questions and others will establish the guidelines that can help you develop a framework for deciding which Cloud Solutions suit your company best. However, another option is to consider partnering with a third-party advisor with experience in, knowledge of, and experts on Cloud Computing for midsize businesses. A trusted advisor will be able to view your organization with an objective eye, help you identify bottlenecks that you might have missed and recommend the Cloud Technology that can meet all of your objectives while reducing costs and increasing your competitive advantage.

#TheCloud #BuildingYourBusiness #TSP #TheSocialPiggy #ServiceAddress


Cloud Computing is a style of computing that provides applications, Data and IT resources to users as services delivered over the public Internet or a private network. It enables self-service, economies of scale and flexible sourcing options. When you take into account the needs of midsize businesses—doing more with less, reducing risk, higher quality services and breakthrough agility – Cloud is an ideal fit. Midsize companies should consider Cloud as an option for meeting their challenges and addressing their priorities. Cloud is simple to deploy quickly. Companies pay just for what they use. The costs per month are low and it requires fewer resources than in-house implementations. And unlike hardware, Cloud Computing is not an all or nothing investment, so companies can keep costs down without affecting performance.

Companies are asked to look at infrastructure and computing in ways that are new to them while being presented with an almost dizzying array of Cloud solutions. Many are excited about the prospect of Cloud but daunted by the task of moving processes and infrastructure to the Cloud. They should consider partnering with a company with experience in cloud. A trusted advisor will be able to view their organizations with an objective eye and recommend the Cloud Technology that can meet all their business objectives while reducing costs and increasing their competitive advantage.


How to get onto the Cloud:

1) Finding a trusted advisor with Cloud experience to assess your business processes and architecture and make recommendations –  here are a few examples of people for you to speak

2) Try it for free for one month with SoftLayer, an IBM company. This free one month trial of CloudLayer Computing from SoftLayer allows you to deploy public Cloud instances with exceptional features in as little as five minutes.



This three step guide was produced for Service Address  by Simon Porter who is the Vice President for Mid-Market Sales, Europe for IBM ( for connecting Simon via Twitter – @SimonLPorter ) and thus as a result, it enables Service Address to share the answers to questions that we are commonly asked. We do hope you have found this blog informative….




To learn more about how we can help you understand The Cloud better, then contact us via here or complete the form below:-

Why Cloud? 2nd of 3 simple understand guides to help you…


#IanCalvert #Ian-Calvert #Service-Address #ServiceAddress #Mobile-Marketing #Social-Media-Process


2nd of 3 simple understand guides to help you to discover:-


  • There are a number of reasons why midsize companies should consider cloud as an option for meeting their challenges and addressing their priorities. Cloud is simple to deploy quickly. You pay just for what you use. It allows internal resources to focus on higher value IT services to your business. How does it do this? By offering:-
    • Single virtual appliance workloads
    • IT development and test environments
    • Mature packaged offerings, such as email, collaboration, salesforce automation
    • Web application assessments for security and compliance
    • Isolated workloads where latency between components is not an issue
    • Desktop, storage, backup and restore solutions and services

Using these Cloud capabilities and solutions, you can:-

    • Increase agility
    • Turn information into insight
    • Protect data, application and systems
    • Connect and empower people
    • Drive effectiveness and efficiency
    • Enable your internal resources to focus on providing higher-value IT services to your business


The following sections describe how:-

Increasing agility

In this complex and uncertain world, midsize companies  struggle to keep pace with change. This becomes difficult when business processes cannot be altered as fast as the market demands. Also, the high cost of maintaining the infrastructure that supports applications and services can make it difficult for midsize companies to accommodate market changes. Because Cloud computing simplifies infrastructure management and builds inflexibility, it helps increase business agility because applications can respond immediately to new business requirements. Cloud computing makes it possible to manage service levels in a controlled fashion, route traffic based on changing demands and run more workloads with fewer servers. In addition, you can significantly speed time to value when you deploy business process management (BPM) solutions and other workloads from the cloud. In short, the increased agility provided by cloud can help you roll out new products faster.

Turning information into insight

Having access to the right information at the right time is what enables smart businesses to make the right decisions in a timely fashion. Yet, a recent IBM Institute for Business Value study discovered that one in two business leaders do not have sufficient information from across their organization to do their jobs. Business analytics and reporting can help. With business analytics, companies take information that is either isolated or scattered all over their organizations and transform it into insight that can improve decision making and company performance. However, many business analytics solutions are compute intensive, requiring a great deal of processing power.

Cloud computing offers an alternative to acquiring the power, servers and applications for business analytics by making it possible to access a single business analytics environment capable of supporting all users in the company. Midsize companies can take a self service approach to delivering business analytics services to new divisions, departments and users that reduces time, resources and costs.

Protecting data, applications and systems

Midsize companies understand the need for information security, but still struggle to manage the cost and complexity of a myriad of security technologies for everything from threat prevention to email security, vulnerability scanning and security event and log management. However, it is possible to secure data, application, systems and infrastructure at a lower cost—by taking advantage of security solutions that are available on the Cloud.

Cloud-delivered security enhances the security of the IT network in a practical way, requiring fewer IT resources and providing access to security experts whenever it is needed. In addition, there are no hardware and software licenses to purchase and no associated maintenance fees. The cloud delivery model also helps reduce security complexity because companies do not have to manage, configure and patch a proliferation of security devices and  technologies.

Because Cloud providers manage the data center that the cloud solutions are delivered from and those providers and centers are shared by multiple customers, Midsize companies can feel confident that their systems are secure. Cloud helps provide a valuable backup to on-premises computing.

#TheCloud #BuildingYourBusiness #TSP #TheSocialPiggy #ServiceAddress

Connecting and empowering people

A new generation of social media savvy workers has emerged. They prefer to use communities, forums, wikis and blogs todiscuss and refine ideas with one another and with customers.

In fact, more and more, an organization’s brand is experienced through its people. As a result, there has been a significant rise in demand for social networking capabilities in midsize businesses.

Cloud is an easy and cost-effective way for Midsize companies to provide social networking and other collaborative tools such as email and instant messaging. By moving applications that connect employees, companies and customers to the Cloud, midsize companies can empower employees without the responsibility of maintaining applications and infrastructure. Everything can be done with a web browser. As a result, everyone can work more efficiently and effectively.

Driving effectiveness and efficiency

Improving the economics and elasticity of infrastructure and development processes can help midsize businesses achieve new levels of business efficiency and effectiveness. Moving activities such as developing, testing and accessing applications to the cloud is one way to reduce cycle times, improve quality and lower the costs of these activities. When development and testing is delivered from the cloud, Midsize Businesses can save on most capital and licensing expenses, reduce operating and labour costs with automated provisioning and configuration and improve quality by reducing defects from faulty configurations and poor modelling. Cycle times can be reduced with reuse of codes and images.

When application and business services are provided from the cloud, Midsize Businesses can benefit from efficient desktop management, application monitoring and lower user IT support costs. When they are not being hampered by difficult access to the applications and environments they need to get their tasks done, developers and workers are not only more productive, but also what they produce is higher quality.

Cloud really is ideal for midsize businesses

When you take into account the needs of Midsize Businesses  – doing more with less, reducing risk, higher quality services and breakthrough agility – Cloud is an ideal fit. Accessing business services, software, platforms, infrastructure and security from the Cloud provides all kinds of benefits to Midsize companies who often must work with limited resources and budgets. With Cloud solutions, midsize companies can:-

    • Reduce capital expenditures and operational expenses.
    • Ensure the right levels of security and resiliency for all business data and processes.
    • Improve quality of services and deliver new services that help the business grow and reduce costs.
    • Increase ability to quickly deliver new services to capitalize on opportunities while containing costs and managing risk

With these kinds of benefits, it makes sense to adopt cloud as an integral part of your IT strategy.

Savvy Midsize Businesses are already pursuing the use of Cloud Computing, primarily because it helps them transfer capital costs to operational costs, reduce operational costs, improve product and services time-market and raise levels of quality. The key to achieving these benefits is to be precise about which of your capabilities can benefit from Cloud and move specific workloads rather than simply trying to “cloud enable” an entire IT infrastructure all at once.

How to get onto the Cloud……

1) Finding a trusted advisor with Cloud experience to assess your business processes and architecture and make recommendations –  here are a few examples of people for you to speak

2) Try it for free for one month with SoftLayer, an IBM company. This free one month trial of CloudLayer Computing from SoftLayer allows you to deploy public cloud instances with exceptional features in as little as five minutes.

This is the second part of a three step guide that was produced for Service Address  by Simon Porter who is the Vice President for Mid-Market Sales, Europe for IBM ( for connecting Simon via Twitter – @SimonLPorter ) and thus as a result, it enables Service Address to share the answers to questions that we are commonly asked. We do hope you have found this blog informative….

To learn more about how we can help you understand The Cloud. better, then contact us via here or complete the form below:-

What’s The Cloud? 1st of 3 simple understand guides to help you…




#TheCloud #BuildingYourBusiness #TSP #TheSocialPiggy #ServiceAddress

1st of 3 simple understand guides to help you to discover:-

PART ONE:- WHAT IS The Cloud….

Midsize companies often have limited resources and therefore want to make the most of their IT investment (dollars, skills, infrastructure and capacity) to achieve economies of scale. They need innovative, secure and cost-effective ways to cut costs without disrupting current business operations, and improve both efficiency and employee productivity. They also want to enter new markets and find new opportunities, while managing risk, improving business agility and retaining customers.

To achieve these goals, many midsize companies are starting to think differently about infrastructure. Instead of acquiring more storage, adding new servers or server rooms, or “ripping and replacing” inefficient hardware and software, midsize businesses could benefit from the cloud computing model.

Cloud Computing directly addresses midsize business needs…..

 Cloud Computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications and services) that can be rapidly provisioned and released with minimal management effort or service provider integration.”

It rapidly provisions standardized services over the public Internet or a private network and can be used to reduce IT complexity and accelerate business value. It is an entirely new way of thinking about computing and business. And it can lead to extraordinary cost savings and business innovation.

This blog provides a brief overview of cloud computing, explains how midsize companies can benefit, and describes the steps they can take to take advantage of what it has to offer.

Thinking differently about infrastructure…..

Midsize companies require flexibility and agility to respond to change, to innovate rapidly and to achieve faster time to market so they can profitably grow their business—even while facing resource constraints and a need to reduce costs. However, it can be difficult to be flexible and agile when you consider the infrastructure and computing challenges that are affecting midsize companies in the form of:

    • Lost business opportunities—Midsize companies are losing business opportunities because their IT environments lack the agility and scale needed for innovation. They need infrastructure with an amplifying effect, one that enables them to compete with larger companies
    • Complex IT change management—Change management processes used by midsize companies can be very complex and this can result in errors
    • Costly infrastructure investments—Investing in new infrastructure can be costly in terms of upfront outlay and the “rip and replace” process
    • Server sprawl with low utilization—Many midsize businesses are experiencing server sprawl but usage levels remain low while others don’t know what resources they are using or what they cost
    • Security, audit and compliance—Compliance, auditing and security patching are taking a significant toll on midsize company budgets
    • Difficulty funding new IT projects—Midsize companies are not able to fund new IT priorities because their IT budget is being spent on maintaining their current infrastructure

As a result, midsize companies need innovative, secure and cost-effective ways to cut costs without disrupting current business operations, improve efficiency and employee productivity, enter new markets and find new opportunities, manage risk, improve business agility and retain customers. To achieve these goals, it’s time for midsize companies to start thinking differently about infrastructure. Instead of acquiring more storage, adding new servers or server rooms, or “ripping and replacing” inefficient hardware and software, midsize businesses could benefit from the cloud computing model. The Cloud provides an amplifying effect that enables midsize companies to compete with larger companies.


It’s time to consider The Cloud…..

In recent years the Internet has taken on greater significance as a conduit for an enormous amount of computing capability. Using the Internet to gain access to and deploy computing resources is often referred to as a “cloud computing.” In a nutshell, cloud computing changes IT services delivery in the same way that ATMs changed banking and the web has changed commerce.

The Cloud provides applications, data and IT resources using virtualised computing resources and you can use it to acquire computing services that can help improve business performance and control the costs of providing IT resources to your organization. Four major categories of cloud computing services have emerged that transform how IT services can be used:-

1) BPaaS 

The first category is cloud business processes as a service, which makes business processes available from the cloud using web interfaces and exploiting web-oriented cloud architecture. The provider of the business processes is responsible for the related functions. Examples include multi-tenant, self-service provisioning, elastic scaling and usage metering or pricing

2) SaaS

The second category is cloud software as a service, which makes a provider’s enterprise applications, analytics and collaboration available to consumers from the provider’s cloud infrastructures using a thin client user interface. Customer relationship management, enterprise resource planning and business analytics software are examples of enterprise applications that you can find in this layer

3) PaaS

The third category is cloud platform as a service, which deploys consumer-created or acquired applications created using programming languages and tools (supported by a provider) onto the cloud infrastructure. Examples of these applications include database applications, middleware, development tools, Java and Web 2.0 application runtimes

4) IaaS

The fourth category is cloud infrastructure as a service, which provides provisions processing, storage, networks and other fundamental computing resources to the consumer. Servers, networking, data center, storage and security are examples of what this category of cloud computing delivers

 Public / Private / Hybrid…..

The Cloud is also not limited to one type of deployment. There is a spectrum of options available for you to choose from. The most common is a public cloud option. At the other end of the spectrum is a private cloud deployment where a company owns, manages and controls all the resources. It is also possible to merge the options between public and private and create what has been coined a “hybrid cloud.” Companies can elect to design and build their own cloud computing environments, putting in place the infrastructure, hardware and software needed to operate and manage a private cloud. Or, they might decide to manage only certain layers, such as the application layer, and tap into a public cloud or a third party-owned private cloud for the infrastructure and platform layers. It is one of the most effective ways that midsize companies can meet infrastructure and computing demands without breaking the bank.

How to get onto The Cloud…..

1) Finding a trusted advisor with cloud experience to assess your business processes and architecture and make recommendations –  here are a few examples of people for you to speak

2) Try it for free for one month with SoftLayer, an IBM company. This free one month trial of CloudLayer Computing from SoftLayer allows you to deploy public cloud instances with exceptional features in as little as five minutes.



This three step guide was produced for Service Address  by Simon Porter who is the Vice President for Mid-Market Sales, Europe for IBM ( for connecting Simon via Twitter – @SimonLPorter ) and thus as a result, it enables Service Address to share the answers to questions that we are commonly asked. We do hope you have found this blog informative….

To learn more about how we can help you understand The Cloud better, then contact us via here or complete the form below:-