What is Social Business and where and when do we need it?
The simple thing is no one is really taking serious what Social Business can offer when it comes to Social Collaboration, Social Engagement and Social Selling and instead are just focusing on Social Media.
But is it important to consider the former when we have the latter?
The simple fact is YES in so many ways and the great reasons too! The main reason is that it doesn’t whether you are going to use it or not – your name is key and so more valuable than you realise until you lose it.
If we take Social Business in stages, then you will see why and how we need to make sure that Scredible and Scredible Professional Services – SPS – is in the right places and at the right times – maybe not for now but for the future too…..
Where and why the platforms…
There are so many platforms but what we need to do is to make sure we have Scredible and SPS in the right places to cover not just here and now of the UK and US but also the future with EMEA and Asia too.
Facebook Page – Scredible
Facebook Page – SPS
Flickr Page – Scredible
Flickr Page – SPS
Foursquare Page – Scredible
Foursquare Page – SPS
G+ Page – Scredible
G+ Page – SPS
Glassdoor Page – Scredible
Glassdoor Page – SPS
Instagram Page – Scredible
Instagram Page – SPS
Line – Scredible
Line – SPS
LinkedIn Company Page – Scredible
LinkedIn Showcase Page – Scredible – News Feeds
LinkedIn Showcase Page – Scredible – Analytics
LinkedIn Showcase Page – Scredible – Artificial Intelligence
LinkedIn Showcase Page – Scredible – Algorithms
LinkedIn Company Page – SPS
LinkedIn Showcase Page – SPS – Social Media Training
LinkedIn Showcase Page – SPS – Social Business Training
LinkedIn Showcase Page – SPS – LinkedIn Training
LinkedIn Showcase Page – SPS – Twitter Management
LinkedIn Showcase Page – SPS – Twitter Training
LinkedIn Showcase Page – SPS – Social Media Strategy
Naymz Page – Scredible
Naymz Page – SPS
Path Page – Scredible
Path Page – SPS
Pinterest Page – Scredible
Pinterest Page – SPS
Referral Key Page – Scredible
Referral Key Page – SPS
Tumblr Page – Scredible
Tumblr Page – SPS
Vimeo Page – Scredible
Vimeo Page – SPS
WeChat Page – Scredible
WeChat Page – SPS
xing Page – Scredible
xing Page – SPS
Yammer Page – Scredible
Yammer Page – SPS
YouTube Page – Scredible
YouTube Page – SPS
By “Land-Grabbing” now, we can make sure that we have all platforms covered. As soon as new platforms arrive, we need to grab these as well as soon as they appear. You may say “Why as how do you know if they will last or grow?” – well, the answer/solution is simple, if you don’t grab the name, someone else could grab it and then you have the battle to try and reclaim it – well that is if you can….
When to use….
If we just post the odd comment say monthly, bi-monthly or quarterly, then we have no issues about the account being closed for inactivity…really…..NO!!
The reason for doing this is more than keeping the account active for inactivity – it’s CONTEXT oh and maybe some content too…….
Both doing this with (in my honest opinion) monthly postings (as opposed to bi-monthly or quarterly) we are able to build the context and legacy history for anyone visiting the sites. The visitors will see that we have found and created contextual content that allows them to see we understand what we are talking about and are offering to train on.
Also, some of the platforms such as Line and WeChat are communication tools but are use in Asian markets over applications such as Google Hangouts, Skype and What’s App – thus we are showing that we are approachable from any continent.
Another one that you may wonder is Glassdoor. If we post every job vacancy on there, when people see Scredible there, they will see that we have been around for a long time plus the way we have been recruiting and what positions too
When training takes place, it is always good to share photos and videos of the training (if the companies will allow us to share the information), thus we can tagged and share the photos to Flickr and Pinterest and videos to Vimeo and YouTube. We can also utilise both Vimeo and YouTube to post Scredible Company, Introductions and Training videos.