Are you using Clones or Copiers as opposed to Business Partners?

Are you copying or just doing the same as everyone else?

In today’s world of FacebookLinkedIn and Twitter – one thing is very common…..it highlight’s everyone doing the same as you!

So, the question is, are you copying or just being a clone of everyone else?

If so, why?

Don’t you have your own voice?

 

Whilst you may be doing something with a sightly difference spin, are you really being unique?

A couple of classic examples are Facebook and LinkedIn where we are seeing constantly people flooding Twitter with how they can help you with your LinkedIn profile and getting you more sales or Facebook and offering to help you with your Facebook Ad Campaigns. Yet have you noticed a few stand out things……

  • If you look at people promoting LinkedIn and then at their LinkedIn updates, you will see these people just talking to fellow LinkedIn coaches, experts and trainers and sharing the same ideas/thoughts – the real LinkedIn people that you should seek assistance don’t do this!
  • If you look at these same LinkedIn people on their Twitter profiles, it is constantly being flooded with what they offer and little sharing of of other people’s/company’s tweets – showing and sharing other topics besides LinkedIn highlights engagement and the willingness to highlight other things you can offer too!
  • The same can be said with regards to their tweets – there is hardly any engagement there at all – just look and see how long it takes to find tweets where they actually enter into a conversation with someone!
  • The same points above can also be said to people offering Facebook marketing and coaching – is this really the art of engagement?

So, if people are just flooding out your timelines with the same things over and over again, are they really able to understand deep into your business and what the worlds of Digital and Social offer as a whole?

Whilst yes it is good to get and gain help and assistance with both your Facebook and LinkedIn but if this is all they are doing/talking about, are they really the advisors you need?

Some people would say they are experts in their field but are they? Yes, Accountants and Solicitors are experts in their field but can any one really be a Digital or Social expert?

The real Influencers and Experts in these arenas actually don’t scream and shout about this field – they actually create and share content based across aboard spectrum. They are highlight their different elements that you need to have/be aware of to make up the ingredients of their Facebook or LinkedIn offerings for example.

So whether it is Facebook, LinkedIn or any other Social Business Platform’s, make sure you are asking a few simple questions first:-

  • Do you know the audiences that my products and services relate to?
  • Do you know what platforms these audiences use?
  • Do you have knowledge of these sectors/fields within my country?
  • Do you have knowledge of these sectors/fields within my industry sector?
  • Any does this platform fit into the education, work and volunteering life-cycle programme?
  • These platforms have paid services/levels, have you actually used these services/features and can show what they do?

(Note, the reason for the last point, is that for example, with LinkedIn, the majority of Coaches, Experts and Trainers that offer LinkedIn coaching/training have never subscribed to LinkedIn paid offerings. Thus, if they have never brough/paid for LinkedIn’s services, how do can they trully be advising you as to what is right for you and your company when it comes to LinkedIn?).

If you truly are wanting to understand what is happening in the world of Digital and Social – make sure you are really asking the right questions before you engage and invest more money in training and coaching!

Do these people that are wanting you to spend money with them understand and can operate….

#NewWayToEngage

or

#NewWayToWork

The choice is your’s but are you really choosing the right investment in your own, your colleagues and your company’s future?

That’s why we here at Service Address actually understand your company first before showing you and your company what is happening in the world of Digital and Social before between us, establishing your Strategy moving forward into the arena of the #NewWayToWork.

So, if you are wanting to see and discuss how we at Service Address can help you and company with bringing 2020 into 2016 for you, either contact us here or complete the form below:-

Are these industries not recognising they are real Innovators?

You think and wonder why Interior Design and Landscape Design are both here as we would we be wanting to talk about them?

Well the simple answer is that Interior and Landscape are both one in the same and they both be huge market leaders in the fields of Innovation and Technology.

Whilst both arenas still command the majority of their work being manual and visual drawings, technology is becoming more and more affordable to allow these two sectors to embrace technology and rise to another level.

Once this is then combined with 3D Design, 3D Printing, 4D Printing, 3D Visualisation , AR, VR and many more features and facilities that are arriving, the opportunities for these Designers is limitless due to what AI is delivering……

The one issue – is this lead to mass consolidation?

Can we foresee a time where Technology can lead to consolidation within the whole aspect of the Design and Construction arena?

Will Technology mean that anyone with access to Design tools could Dream, Think, Plan, Design, Apply for approval, Gain approval and Print their own house, office, factory etc?

Whilst many within the industry will dispute and say this is stupid and will never happen – let us just say that the majority of this is already happening and it won’t be long before the whole picture could arrive…

Furthermore, the arrival of Printing and Visualisation is clearing going to really change the Construction, Design/Landscape Industries within 2016 and these sectors really need to stand up take notice that they can be at the forefront….

The main problem that many of these businesses still are that they are in two sectors where physical and visual is what their prospective clients are wanting – and, they continue to offer!

Yet technology is now here for them to embrace and change the way business operates all together.

Whilst we have the likes of Oculus Rift and Samsung Gear VR becoming available to businesses, many still this as being heavily focused around the Gaming Industry – how wrong this is…

Yes, they may be focused around Gaming but they throughout 2014 and 2015 showed the intent that AI, AR and VR could really offer.

Yet lurking in the background during this period was HoloLens from Microsoft which so many dismissed – what a huge mistake…..

With HoloLens now releasing, they are offering the AI combination with AR and VR the arrival of 3D!

Their 3D offering means for example, that a landscape gardener could design the garden that you asked for. The gardener, then loads it on to a VR Headset to see the design overlaid onto your garden through the images/videos that they took. But, instead of this VR experience, HoloLens is taking it a stage further, where you will see the same design and be able to reach out move things items around to the way you wanting them. This will be totally a real life experience as the items will be 3D so you can see the design in more depth.

Also, why have the photo or the video?

You will be able to put on the HoloLens Headsets and actually look through the lens to your garden just as if you are wearing glasses. Then, when the design is launched, you will see the design in real life and in real conditions! Just think, the design was done and based on the photos/video taken on a wonderful sunny day, yet when you are viewing it, it is dull and overcast, how does it look now?

What happens if they came in the Autumn and it’s now winter? With a few clicks through the HoloLens programme, the plants change to show what they look like in Winter!

So, the same can also be done with Interior Design too!!

With this VR Technology now releasing – the big question for you as Interior Designers and Landscape Gardeners is…..

Are you ready to be the new GameChangers with the business world?

 

So, if you are wanting to see and discuss how we at Service Address can help you and company with bringing 2020 into 2016 for you, either contact us here or complete the form below:-

Taking advantage of offers….

Do you help your clients, prospective clients or anyone with offers you may receive and wish to share?

Well, recently, we partnered with Hootsuite to look at how with sharing amongst our connections people could be take advantage of offer if you linked it to a page on your website. We weren’t sure how this would go and if we could get any data from it, but we have to say, we were quite surprised.

Hootsuite already provide an offer of giving you 30 days FREE when you sign up on line via their website. However, what they decided to do, was offer an extra 3 months (90 Days) to people/companies via a select group of individuals and companies of which we happened to be one.

Therefore, with the information provided to us via Hootsuite, we created a page detailing this offer and allowed it to be shared via our Website and Twitter Streams which we then monitored to obtain site statistics on this offer.

What we found was surprising over the period of 19th February to 31st March on how this compared against other pages in the Top 3 visited pages of our site, as it actually No 2 which we didn’t expect….

Here is snapshot view:-

Capture Hootsuite Pro Offer Stats 2014 04 07

So, as you can see, if the page had only had 4 more views, it would have been our most visited page!

Thus, we just thought we write this blog to not only thank the wonderful people at Hootsuite for sharing this offer with us to share with our audience, but also to show you too.

What are we showing you?

Well simply put, if you receive offers from partners or 3rd Parties, then make sure you are really placed to share this and make it informative to your audience.

You need to make sure this is done correctly, as you want that company to come back and work with you again.

Make sure that the offer is appealing and that you offer your audience something that they will benefit and want.

 We do hope that this blog post will give you food for thought on how to work with 3rd Parties and sharing offers that you believe in to share with your valuable audience.

 

So for more information how to undertake sharing 3rd Party offers with your audience or on how we can help you, please contact us here via phone or email or just complete the form below:-

 

Business is changing but are you ready for the change?

An unexpected change occurred on Wednesday (21st of January 2015) when Microsoft bounced back! Not in a small way but in a HUGE way….

Windows 10 - One Product - One Family

People have slated Microsoft for years and like other companies they just haven’t see the bigger picture! These people are screaming and shouting how amazing Google and Android are but they are stuck in this Eco-System closet!

Microsoft are now defining themselves as “One Product – One Family” but the people I am talking about above are seeing what “One Family” means….

Just look at what has happened over the last 18 months with regards to this family…..

Who is this family?

We have seen over this period what many would see as enemies or competitors aren’t seeing this family are seeing – they are….

“Frienemies”

We seen companies that offer the same services in certain areas really connecting and linking together to share services and products to create “Frienemies” where what could previously be seen as enemies now been friends and this family is…..

Apple, Dropbox, IBM, LinkedIn, Microsoft, Yahoo

During 2015, we are going to see more and more connectivity between this family and how it will come together and really move your business forward…..

So we have Windows10 going to be appearing across all devices like Desktop, Laptop, Tablet, Phablet, Mobile and xBoxONE and the same with office2016 – how powerful is this?

Then you are seeing these companies using each other’s back office services, sharing their services and App’s on each other’s platforms and then cross selling each other’s services their own stores as well as sharing Intellectual Property too…

So, combine this 3D and 4D Printing, AI and VR and BOOM – the business world is exploding but is business ready?

And before you laugh – people did this when Microsoft launched the Smartwatch back in 2003 and then cancelled the project in 2008, hang on a minute, all these Smartwatch makers today, are copying this design!

And now they are bringing Hololens and Holostudio – so get ready to have your business turned on it’s head…..

So, buckle up, jump on board and get ready…..

As the future is coming….

BUT

Is your business ready……

This article was written for us by Ian CalvertFor more views and opinions of Ian Calvert, the research for other companies that he is looking into or just to learn more about Ian Calvert and how he can help you further, you can visit his website here

The images contained within this article here were taken via www.microsoft.com and a word or terminology search on www.google.com and images found via the images tab

Businesses that can help us – Bloomberg?

With companies (and individuals) looking to be at the forefront of what we need to move forward – are we actually using and making benefit of the companies that can enlighten, not just your company but your staff and yourself too?

The reason I have asked this and written this article, is due to the fact we are always learning and sometimes we can be late to the party with what we learn….

Bloomberg BusinessThat is why I am sharing with you the untapped resource that is Bloomberg and how this company can help you further. Bloomberg to many is just a source of financial information or news but the majority of people are not realising that it can be the forefront provider of News and Technology to your business.

When we wake up in the morning (and I am talking here from the UK), we have the ability to listen to and/or watch Bloomberg sharing the latest business news from 06.00 hrs GMT to 11.00 hrs GMT.

These five hours provide an excellent coverage of the breaking business news along with technology news and updates as well as some fascinating interviews of some of top Business Leaders and Influencers.

Do they have a presence?

Yes they have a great presence with:-

06.00 hrs – 08.00 GMT “Countdown” with Anna Edwards, Mark Barton and Manus Cranny

08.00 hrs – 09.00 GMT “On The Move” with Jonathan Ferro

09.00 hrs – 11.00 hrs GMT “The Pulse” with Francine Lacqua and Guy Johnson

Also, throughout this five hour period, you have:-

Jonathan Ferro who is providing updates on Company Business News and movements on the stock markets

Caroline Hyde – like Jonathan – provides the latest Company Business but with more of a focus on but stories behind the news from these compnies as well as sharing the latest news regarding Technology

Hans Nichols reporting from Germany give the latest news from Companies and Stock Markets across Europe

Caroline Connan is reporting on all topics from across France

Elliott Gotkine also pops up with news on Technology and Company news from Israel too

Is there a reason for highlighting these people and Bloomberg TV?

Yes there is a reason and it is that many of us, when we wake up, we put on BBC Breakfast, Good Morning Britain or Sky News. Yes, these do cover some business and technology news, but they are not as in-depth, up to date or forward thinking like Bloomberg.

Then, when we arrive at work, we tend to have in our reception areas and/or in our service centres, televisions running with the live feeds from BBC News or Sky News, which actually are just providing the same news on a loop or updating the news stories from what you saw at breakfast. Sometimes they will come out with breaking news but the majority of the time it is all the same news.

If you were to have Bloomberg TV, you would be upto speed as to what is happening with business and technology and give yourself a leading edge over your competitors. This small change is something that can really make an impact to business as they are always ahead.

Now if you are really wanting to get ahead, you can leave Bloomberg TV running all and benefit from two extra shows that will certainly boost you even further – Market Makers and Bloomberg West.

After 11.00 hrs GMT, Bloomberg TV switches over to America and broadcasts news relating to companies based in the US. The reason for suggesting that you stick with Bloomberg TV is that Market Makers – 15.00 hrs GMT to 17.00 hrs GMT have great interviews with companies that have a technology foundation. These interviews will tell you about the latest technology that is happening and in the majority of cases, is news that can be weeks even months ahead of the news channels and programmes like BBC News, Sky News, BBC Click etc etc. So with Stephanie Ruhle and Erik Schatzker, you have Market Makers delivering you the latest technology insights that could be more help for you in laying the foundations for the future growth of your company.

The final point, I would say that could really benefit you, is a programme that is totally focused around Technology and the businesses that are Technology Companies. This show is on from 18.00 hrs to 19.00 hrs GMT and is Bloomberg West hosted by Emily Chang and Cory Johnson. This show is definitely ground breaking for you as it is keeps you really upto date with the breaking news but also the background into the stories that have happened or are breaking.

So I hope this gives you an insight as to why you need to change your channel on your television in your reception or service centres or better still – put a television in your reception area tomorrow and start getting a head of your competitors by being a head of the game….

Well, if there is just one thing that would make this a perfect addition to your business – and this is just my opinion – is if we could could have a total UK and Europe based version of this channel that continued after 11.00 hrs GMT….but we would still get the names from the US and Silicon Valley giving us the latest news and insider track before it was really announced?

Of course we would!

After we are the UK and that is why Bloomberg have their European base here in London…..

To follow more, here are the Twitter details:-

Anna Edwards – Bloomberg TV – Bloomberg West – Caroline Connan – Caroline Hyde – Cory Johnson – Elliott Gotkine – Emily Chang – Erik Schatzker – Francine Lacqua – Hans Nichols – Jonathan Ferro – Mark Barton – Market Makers – Manus Cranny – Stephanie Ruhle

This article was written for us by Ian CalvertFor more views and opinions of Ian Calvert, the research for other companies that he is looking into or just to learn more about Ian Calvert and how he can help you further, you can visit his website here

The images contained within this article here were taken via www.Bloomberg.com and a word or terminology search on www.google.com and images found via the images tab