If you are unsure what the implications of Robotics and advances in Technology will mean for your business or business sector, then you really need to be looking in to this. If you are wanting to understand this further, then we can help you. To understand more about what this means and how your company needs to be protected, then complete the form below and we will help you to take the right steps in moving forward.
You think and wonder why Interior Design and Landscape Design are both here as we would we be wanting to talk about them?
Well the simple answer is that Interior and Landscape are both one in the same and they both be huge market leaders in the fields of Innovation and Technology.
Whilst both arenas still command the majority of their work being manual and visual drawings, technology is becoming more and more affordable to allow these two sectors to embrace technology and rise to another level.
Once this is then combined with 3D Design, 3D Printing, 4D Printing, 3D Visualisation , AR, VR and many more features and facilities that are arriving, the opportunities for these Designers is limitless due to what AI is delivering……
The one issue – is this lead to mass consolidation?
Can we foresee a time where Technology can lead to consolidation within the whole aspect of the Design and Construction arena?
Will Technology mean that anyone with access to Design tools could Dream, Think, Plan, Design, Apply for approval, Gain approval and Print their own house, office, factory etc?
Whilst many within the industry will dispute and say this is stupid and will never happen – let us just say that the majority of this is already happening and it won’t be long before the whole picture could arrive…
Furthermore, the arrival of Printing and Visualisation is clearing going to really change the Construction, Design/Landscape Industries within 2016 and these sectors really need to stand up take notice that they can be at the forefront….
The main problem that many of these businesses still are that they are in two sectors where physical and visual is what their prospective clients are wanting – and, they continue to offer!
Yet technology is now here for them to embrace and change the way business operates all together.
Yes, they may be focused around Gaming but they throughout 2014 and 2015 showed the intent that AI, AR and VR could really offer.
Yet lurking in the background during this period was HoloLens from Microsoft which so many dismissed – what a huge mistake…..
With HoloLens now releasing, they are offering the AI combination with AR and VR the arrival of 3D!
Their 3D offering means for example, that a landscape gardener could design the garden that you asked for. The gardener, then loads it on to a VR Headset to see the design overlaid onto your garden through the images/videos that they took. But, instead of this VR experience, HoloLens is taking it a stage further, where you will see the same design and be able to reach out move things items around to the way you wanting them. This will be totally a real life experience as the items will be 3D so you can see the design in more depth.
Also, why have the photo or the video?
You will be able to put on the HoloLens Headsets and actually look through the lens to your garden just as if you are wearing glasses. Then, when the design is launched, you will see the design in real life and in real conditions! Just think, the design was done and based on the photos/video taken on a wonderful sunny day, yet when you are viewing it, it is dull and overcast, how does it look now?
What happens if they came in the Autumn and it’s now winter? With a few clicks through the HoloLens programme, the plants change to show what they look like in Winter!
So, the same can also be done with Interior Design too!!
With this VR Technology now releasing – the big question for you as Interior Designers and Landscape Gardeners is…..
Are you ready to be the new GameChangers with the business world?
So, if you are wanting to see and discuss how we at Service Address can help you and company with bringing 2020 into 2016 for you, either contact us here or complete the form below:-
Do you help your clients, prospective clients or anyone with offers you may receive and wish to share?
Well, recently, we partnered with Hootsuite to look at how with sharing amongst our connections people could be take advantage of offer if you linked it to a page on your website. We weren’t sure how this would go and if we could get any data from it, but we have to say, we were quite surprised.
Hootsuite already provide an offer of giving you 30 days FREE when you sign up on line via their website. However, what they decided to do, was offer an extra 3 months (90 Days) to people/companies via a select group of individuals and companies of which we happened to be one.
Therefore, with the information provided to us via Hootsuite, we created a page detailing this offer and allowed it to be shared via our Website and Twitter Streams which we then monitored to obtain site statistics on this offer.
What we found was surprising over the period of 19th February to 31st March on how this compared against other pages in the Top 3 visited pages of our site, as it actually No 2 which we didn’t expect….
Here is snapshot view:-
So, as you can see, if the page had only had 4 more views, it would have been our most visited page!
Thus, we just thought we write this blog to not only thank the wonderful people at Hootsuite for sharing this offer with us to share with our audience, but also to show you too.
What are we showing you?
Well simply put, if you receive offers from partners or 3rd Parties, then make sure you are really placed to share this and make it informative to your audience.
You need to make sure this is done correctly, as you want that company to come back and work with you again.
Make sure that the offer is appealing and that you offer your audience something that they will benefit and want.
We do hope that this blog post will give you food for thought on how to work with 3rd Parties and sharing offers that you believe in to share with your valuable audience.
What is “The Owl”….
Most often we see “Owls” depicted in children’s stories as being wise and intelligent and ones to seek advice from – so do you have an owl within your business?
Well many us don’t always see how having an Owl within our business can help us develop further yet you would be wrong – as the Owl is actually what you make yourself to be…
Your company is not just a provider, a facilitator or service – it is like an Owl and you really need to sharing the wise and intelligent tactics of the Owl with both your staff and audience and hence why it is time to make that change…
How can the use of an Owl help your business progress?
This article is to give you food for thought about how you need to start filtering all the noise and start identifying how the use of all the noise being generated throughout the world of Social Business can help and improve your company. With so much going on whether via Facebook, LinkedIn or Twitter you need to be able to make sure that you are not only communicating with your audience, but sharing information too as well as assigning information within your company.
This isn’t a Sales Pitch to get you to use Hootsuite – it is a Sales Pitch for you and your company to make sure you are Engaging and Collaborating! When people raise questions, you need to make sure that they are answered quickly and effectiently and by the right person. So if someone does raise a question on one of your platforms, you need to sure your response is swift and dealt with correctly. This is where Hootsuite we feel can help you both internally and externally externally.
Internally – just briefly, if you come across something on one of the platforms you are looking at, you need to make sure this is actually taken advantage of. By using teams within your company account, you can take this item and reassign to many members within your company as this could be anything from a sales lead, a complaint or praise and this needs to be dealt with by the right person. This can really show that your company is more than a team but one big happy family where you all work together. Isn’t this Collaborating?
Externally – if someone makes a comment which is either a complaint or praise, you get comment, share it internally and get the right person to take responsibility and deal with it. Now to your audience, this will be really seen as that you are being a pro-active company who values it’s audience and you are showing that you want them to be part of your big happy family. Isn’t this Engaging?
So, now you see how in a few brief lines that both Internally and Externally you and your company are being seen as an Engaging and Collaborating organisation, the level of trust will be enhanced by your audience and thus, you are now entering the world of Social Selling and Social Business, the first steps in laying the foundation of creating a solid future for your company…..
Thus, speak to us or visit Owly at Hootsuite to discover how you can really start Engaging with your audience and also Collaborating with your colleagues to show that your company is one big happy family which you want your audience to be part of…..
An interesting discussion arose during February and one that made us really think especially as to how the silos of Banking, Education and Legal operate and who they work with.
As someone put it – be ex Banking industry, exhibit at Education trade shows, advertise in Education or Legal publications or be ex legal industry – you can’t work in those sectors if you aren’t from them or don’t do any of those!
How can these silos be broken down before the industry breaks itself up?
If you look at the new ways of working and imparting/sharing knowledge – you will see that change is happening outside of these silos or from those that are breaking away….
If you take these silos separately and look at them, you will this clearer…..
- Banking – such a huge Silo that could be a huge bed of innovation but yet failing and losing the opportunity. We have companies that are looking to open Challenger Banks, Internet Payment Terminals, Kiosk/Tell Payment facilities, Payment via Wearable Technology, payment via mobile phones and payment transfer/payments via mobile devices -all being lead by outsiders to the silo or by ex banking personnel. The big question is why aren’t they adapting to or embracing technology? Prior to technology, yes they did innovate with card payments and terminals or cash point machines but what have they done since? Look how long it took to embrace online banking?
- Education is another one where they are slow to embrace the whole ethos of combining Business and Education together – is this as Year 6 and below are school environments where they are schools run solely by teachers and the local education authority? Yet when you reach Year 7 and above, the schools have business managers (or other staff) who aren’t teachers to enable them to think and look outside of education? But the latter, still aren’t embracing the changes that are surrounding them when it comes to embracing business and technology.
- Legal – what a Silo this is! The amazing thing is that seem to split themselves in two – the outside world where they live and yet as soon as they go to work, they enter the past! Can you do things on line – no they still want you to visit them and sign documents! (Yes, some things are slowly being used or looked at but en-bloc!) Take for example a court room, electronic documents are be used as and treated evidence but they aren’t using them really en-bloc- a lot of document and later transfer is by letter & post as opposed to email and attachments together with Cloud storage! If you look at most the people that train, market or educate the legal profession, most of them of people who taught themselves in their spare time and then left to embrace this new career.
Yet, before many starting saying this is wrong, let’s look at…..
- Banking and the new wave of technology, all being done by people based on their experience and what doesn’t work for them and AREN’T from the banking industry – they are outsiders looking in!
- With education, training companies are being set-up and offering training, education etc by people who have no educational qualifications, they are doing the same job and embracing technology and the way the business world works. The same can be said for teachers who work part-time/freelance offering extra curricula education to help you get your children to pass examinations – they are using technology and business methods to promote their work. The same can now be seen by Free or Academy Schools.
- Legal, look at most members of the Legal profession, they have their own laptops, tablets and smartphones but they don’t use them within work unless their work for themselves of have very small (ie less than 5 employees) practices. The bottom end of the Legal community of the sole practicing solicitor or practice, are using Technology and business methods – the old and new working separately?
The last sentence is the real highlight where we can really sum the silos up and where the change is needed!
If you are looking at the the smaller end/part of where your silo is operating, they are the ones that are innovating and leading the way forward. It is amazing how many individual solicitors who work for themselves are embracing technology and the changes it offers.
The senior, higher and top level management of these silo’s need to actually stop thinking ‘old school’ and speaking ‘ex-industry’ friends/connections and start behave like businesses and look forward to the change that is happening around them.
To learn more on how we can help become a 21st Century thinking business instead of a 20th century business/organisation, speak to us by either contacting us here or completing the form below.
Are you happier with small or big?
The question above may sound funny but it is a serious question to ask and make you think.
Following on from some recent conversations, one thing when discussed with the Millennial Generation, was size and whether dealing with a big company was better than dealing with a smaller company?
The common answer was actually based around the sector or product as this contributed hugely to their decision making. For example if they where buying a car then they would go for a large dealership to buy from and the same when buying branded products, they would tend to prefer to deal with chains over independents to make sure if something went wrong in 6, 12 or 18 months times, they felt a a dealership or chain was most likely to still be in business.
However, when it came to having work done on the car or getting accessories, they would happily use a small local independent dealer as they felt they would have better customer service. Which then lead to the discussion on why this was the case was it purely Customer Service?
It actually was a mixture of Customer Service and the perception of not being overcharged as you weren’t being treated as a number but you were being treated as a person.
Could they define this?
The answer was yes and several all brought up the Legal Profession as this seemed to be a common experience due to the fact they all seemed to have had experience through someone with in their family going through a Divorce or having to buy a house and the stories they had heard.
Common things like they wanted to their solicitor because of “x” but only to be told “sorry they aren’t available and were put through to a secretary who would take a message and you may get a reply the next day” or that they “where passed to an assistant who was actually handling the case”.
In the first case, they felt this was a charge for speaking to them and then they would have to pay again when the the call was returned or if the call hadn’t been returned, they would have to ring again and chase – thus creating more charges plus delays which could cost time and money.
Or as in the second case, they were actually paying for service with a senior person but the work was being done by a junior, so who else were they paying for within the practice and thus were they over-paying?
Whilst they knew/appreciated they weren’t the Solicitor’s only client, if the Solicitor wasn’t available, when dealing with a smaller practice, someone in the practice would actually handle the case in their Solicitor’s absence and it would still keep moving as they all work together in partnership without the fear of being overcharged. Which also brought a few laughs and jokes about cars. Go to big firm and in the car park there is always new cars or flash cars with private plates which showed they were making lots of money, but if you went to smaller practices, yes they had smart maybe flash cars, but they were all older cars and thus weren’t status symbol of “being flash with cash”.
Strange perception but true…..
So, if the perception in some areas is, that small can be better, cheaper and the Customer Service experience better, can you actually use this to create a collaborative partnership?
Just think that if you are say a conveyancing practice, what about other aspects of your clients’s requirements that need a legal input? Wills? Divorce? Company Law? The list can go on and on….
So are you potentially missing something here?
Thus can’t you collaborate?
Just take a step back, if you are a Divorce Solicitor, the person get’s funds and then will be looking for a house, if they are buying another one, they will need a conveyancing solicitor and what about a new will too, they will need this drawing up too.
So, if the three of you work together as collaborative partnership sharing each others offices on certain days a week, won’t this help people start to trust you more?
I know that some of you will say you do this already by referring your clients to another solicitor but it is the word “refer” that Millennials are beginning to DISTRUST!
Simple, as they see the word “refer” is the same as a referral scheme which means you are making money from them by that solicitor paying you a commission which means the commission is added to their bill!
A double-edged sword?
Yet, if you said something like – ‘are you available to pop back on Tuesday and we can go through the divorce paperwork, plus Louise who I work with, will be in the office and she can sort the changes to your will at the time – would this work for you?’ – this would put them more at ease as it more likely to be seen/perceived to be collaboration.
This collaboration is basically Social Collaboration which the Millennial generation are very into and when they experience this, they turn this into Social Engagement by sharing it with their family, friends and peers – this you may class as referral marketing – but they see this as being Social and sharing their experiences – this is called “Social Selling”
So, take a step back, look at how your practice works and see how you can change things to embrace….
These three areas are the new foundations for your mission statement….
One of the items we picked up on the #HootLegal webinar yesterday (3rd February 2015) is selling!
In our honest opinion, most of the webinar was focused around how as legal professionals you need to make sure you are on Twitter, Facebook, LinkedIn etc to promote and sell yourself…