What is “The Owl”….
Most often we see “Owls” depicted in children’s stories as being wise and intelligent and ones to seek advice from – so do you have an owl within your business?
Well many us don’t always see how having an Owl within our business can help us develop further yet you would be wrong – as the Owl is actually what you make yourself to be…
Your company is not just a provider, a facilitator or service – it is like an Owl and you really need to sharing the wise and intelligent tactics of the Owl with both your staff and audience and hence why it is time to make that change…
How can the use of an Owl help your business progress?
This article is to give you food for thought about how you need to start filtering all the noise and start identifying how the use of all the noise being generated throughout the world of Social Business can help and improve your company. With so much going on whether via Facebook, LinkedIn or Twitter you need to be able to make sure that you are not only communicating with your audience, but sharing information too as well as assigning information within your company.
This isn’t a Sales Pitch to get you to use Hootsuite – it is a Sales Pitch for you and your company to make sure you are Engaging and Collaborating! When people raise questions, you need to make sure that they are answered quickly and effectiently and by the right person. So if someone does raise a question on one of your platforms, you need to sure your response is swift and dealt with correctly. This is where Hootsuite we feel can help you both internally and externally externally.
Internally – just briefly, if you come across something on one of the platforms you are looking at, you need to make sure this is actually taken advantage of. By using teams within your company account, you can take this item and reassign to many members within your company as this could be anything from a sales lead, a complaint or praise and this needs to be dealt with by the right person. This can really show that your company is more than a team but one big happy family where you all work together. Isn’t this Collaborating?
Externally – if someone makes a comment which is either a complaint or praise, you get comment, share it internally and get the right person to take responsibility and deal with it. Now to your audience, this will be really seen as that you are being a pro-active company who values it’s audience and you are showing that you want them to be part of your big happy family. Isn’t this Engaging?
So, now you see how in a few brief lines that both Internally and Externally you and your company are being seen as an Engaging and Collaborating organisation, the level of trust will be enhanced by your audience and thus, you are now entering the world of Social Selling and Social Business, the first steps in laying the foundation of creating a solid future for your company…..
Thus, speak to us or visit Owly at Hootsuite to discover how you can really start Engaging with your audience and also Collaborating with your colleagues to show that your company is one big happy family which you want your audience to be part of…..