Are you using Clones or Copiers as opposed to Business Partners?

Are you copying or just doing the same as everyone else?

In today’s world of FacebookLinkedIn and Twitter – one thing is very common…..it highlight’s everyone doing the same as you!

So, the question is, are you copying or just being a clone of everyone else?

If so, why?

Don’t you have your own voice?

 

Whilst you may be doing something with a sightly difference spin, are you really being unique?

A couple of classic examples are Facebook and LinkedIn where we are seeing constantly people flooding Twitter with how they can help you with your LinkedIn profile and getting you more sales or Facebook and offering to help you with your Facebook Ad Campaigns. Yet have you noticed a few stand out things……

  • If you look at people promoting LinkedIn and then at their LinkedIn updates, you will see these people just talking to fellow LinkedIn coaches, experts and trainers and sharing the same ideas/thoughts – the real LinkedIn people that you should seek assistance don’t do this!
  • If you look at these same LinkedIn people on their Twitter profiles, it is constantly being flooded with what they offer and little sharing of of other people’s/company’s tweets – showing and sharing other topics besides LinkedIn highlights engagement and the willingness to highlight other things you can offer too!
  • The same can be said with regards to their tweets – there is hardly any engagement there at all – just look and see how long it takes to find tweets where they actually enter into a conversation with someone!
  • The same points above can also be said to people offering Facebook marketing and coaching – is this really the art of engagement?

So, if people are just flooding out your timelines with the same things over and over again, are they really able to understand deep into your business and what the worlds of Digital and Social offer as a whole?

Whilst yes it is good to get and gain help and assistance with both your Facebook and LinkedIn but if this is all they are doing/talking about, are they really the advisors you need?

Some people would say they are experts in their field but are they? Yes, Accountants and Solicitors are experts in their field but can any one really be a Digital or Social expert?

The real Influencers and Experts in these arenas actually don’t scream and shout about this field – they actually create and share content based across aboard spectrum. They are highlight their different elements that you need to have/be aware of to make up the ingredients of their Facebook or LinkedIn offerings for example.

So whether it is Facebook, LinkedIn or any other Social Business Platform’s, make sure you are asking a few simple questions first:-

  • Do you know the audiences that my products and services relate to?
  • Do you know what platforms these audiences use?
  • Do you have knowledge of these sectors/fields within my country?
  • Do you have knowledge of these sectors/fields within my industry sector?
  • Any does this platform fit into the education, work and volunteering life-cycle programme?
  • These platforms have paid services/levels, have you actually used these services/features and can show what they do?

(Note, the reason for the last point, is that for example, with LinkedIn, the majority of Coaches, Experts and Trainers that offer LinkedIn coaching/training have never subscribed to LinkedIn paid offerings. Thus, if they have never brough/paid for LinkedIn’s services, how do can they trully be advising you as to what is right for you and your company when it comes to LinkedIn?).

If you truly are wanting to understand what is happening in the world of Digital and Social – make sure you are really asking the right questions before you engage and invest more money in training and coaching!

Do these people that are wanting you to spend money with them understand and can operate….

#NewWayToEngage

or

#NewWayToWork

The choice is your’s but are you really choosing the right investment in your own, your colleagues and your company’s future?

That’s why we here at Service Address actually understand your company first before showing you and your company what is happening in the world of Digital and Social before between us, establishing your Strategy moving forward into the arena of the #NewWayToWork.

So, if you are wanting to see and discuss how we at Service Address can help you and company with bringing 2020 into 2016 for you, either contact us here or complete the form below:-

Banking, Education and Legal failing…..

An interesting discussion arose during February and one that made us really think especially as to how the silos of Banking, Education and Legal operate and who they work with.

As someone put it – be ex Banking industry, exhibit at Education trade shows, advertise in Education or Legal publications or be ex legal industry – you can’t work in those sectors if you aren’t from them or don’t do any of those!

How can these silos be broken down before the industry breaks itself up?

If you look at the new ways of working and imparting/sharing knowledge – you will see that change is happening outside of these silos or from those that are breaking away….

If you take these silos separately and look at them, you will this clearer…..

  • Banking – such a huge Silo that could be a huge bed of innovation but yet failing and losing the opportunity. We have companies that are looking to open Challenger Banks, Internet Payment Terminals, Kiosk/Tell Payment facilities, Payment via Wearable Technology, payment via mobile phones and payment transfer/payments via mobile devices -all being lead by outsiders to the silo or by ex banking personnel. The big question is why aren’t they adapting to or embracing technology? Prior to technology, yes they did innovate with card payments and terminals or cash point machines but what have they done since? Look how long it took to embrace online banking?
  • Education is another one where they are slow to embrace the whole ethos of combining Business and Education together – is this as Year 6 and below are school environments where they are schools run solely by teachers and the local education authority? Yet when you reach Year 7 and above, the schools have business managers (or other staff) who aren’t teachers to enable them to think and look outside of education? But the latter, still aren’t embracing the changes that are surrounding them when it comes to embracing business and technology. 
  • Legal – what a Silo this is! The amazing thing is that seem to split themselves in two – the outside world where they live and yet as soon as they go to work, they enter the past! Can you do things on line – no they still want you to visit them and sign documents! (Yes, some things are slowly being used or looked at but en-bloc!) Take for example a court room, electronic documents are be used as and treated evidence but they aren’t using them really en-bloc- a lot of document and later transfer is by letter & post as opposed to email and attachments together with Cloud storage! If you look at most the people that train, market or educate the legal profession, most of them of people who taught themselves in their spare time and then left to embrace this new career.

Yet, before many starting saying this is wrong, let’s look at…..

  • Banking and the new wave of technology, all being done by people based on their experience and what doesn’t work for them and AREN’T from the banking industry – they are outsiders looking in!
  • With education, training companies are being set-up and offering training, education etc by people who have no educational qualifications, they are doing the same job and embracing technology and the way the business world works. The same can be said for teachers who work part-time/freelance offering extra curricula education to help you get your children to pass examinations – they are using technology and business methods to promote their work. The same can now be seen by Free or Academy Schools.
  • Legal, look at most members of the Legal profession, they have their own laptops, tablets and smartphones but they don’t use them within work unless their work for themselves of have very small (ie less than 5 employees) practices. The bottom end of the Legal community of the sole practicing solicitor or practice, are using Technology and business methods – the old and new working separately?

The last sentence is the real highlight where we can really sum the silos up and where the change is needed!

If you are looking at the the smaller end/part of where your silo is operating, they are the ones that are innovating and leading the way forward. It is amazing how many individual solicitors who work for themselves are embracing technology and the changes it offers.

The senior, higher and top level management of these silo’s need to actually stop thinking ‘old school’ and speaking ‘ex-industry’ friends/connections and start behave like businesses and look forward to the change that is happening around them.

To learn more on how we can help become a 21st Century thinking business instead of a 20th century business/organisation, speak to us by either contacting us here or completing the form below.