Your Network – Detection and Prevention…..

When looking at things, we take so much for granted and don’t actually take protection against things we should. This is mostly due to us mostly having the attitude of “it won’t happen to me but if it is does, I’ll fix it then” – this is too dangerous and is something you should prepare for now!

This is really worrying especially with the way we are becoming more and more focused on moving our whole lives on-line – so, are you really thinking about protecting yourself?

Do you or your company have the right protection or prevention in place yet?

Recent figures are showing there was around 2,460,000 “Cyber Incidents in 2015” but only around 716,000 were actually reported to Action Fraud! Some reports say this is down to people/companies not wanting to publicly admit this or even more worrying, in some cases, IT Managers/Directors not wanting their bosses to find out as it could be seen that they aren’t doing their job properly! How worrying is this?

Is this really problem? Well just look here at Action Fraud’s site highlighting issues – http://www.actionfraud.police.uk/news – this just highlights what you are at risk from.

As the UK Government announces that it is to spend £1,900,000,000 over the next five years on defending the United Kingdom from Cyber Attacks. Whilst the NCA has said that Law Enforcement is boosting it’s efforts in defending and protection against Cyber Attacks, they stated that the Business Community needs to do an awful lot more.

So, as a business, what protection do you really have in place? Are you really protecting both your network and your client’s data?

Are you really sure you are?

Even companies that have protection are prone to Cyber Attacks and thus are still open to be attacked. Just look what happened with Talk Talk back in October 2015, when they were attacked and the huge fall out that occurred especially to their Share Price when customers wanted to leave and seek compensation as a result of this attack.

Whilst many companies are now offering Insurance Products against Cyber Attacks, the UK Insurance believes it can be a leader in this market place, but are companies are really looking at taking these policies out yet? The answer is it is still something that companies aren’t really looking at or considering! How dangerous is this?

Whilst it can be good to have the insurance in place, it’s not just a case of taking the insurance out and sitting back thinking you are protected, but taking preventative action too! Yes, you can have security on your computers and networks but can this really deliver the right protection or detection?

The main consideration that so many companies are now overlooking is the case of Prevention and this is the key thing – you need detection to either prepare or prevent occurrences taking place. Therefore, the monitoring of your network is very key to everything to do day in day out – 24 hours day, 7 days a week and 52 weeks of the year.

So the question that is so key to your company, are you monitoring your network?

Network monitoring is what every company should have in place as an automatic first choice alongside your internet connection – these two go hand in glove and are crucial to the everyday running of your company. What is Network Monitoring? Well in simple terms, it’s like have a someone constantly analysing your network and detecting things before they happen. Like, if between 2.00am and 4.00am every Thursday morning nothing is happening on your network but then something starts to happen, you can be notified as to this taking place and what action will be needed to solve the problems this could be about to cause.

Thus, prevention through detection is the solution before the problem occurs. The route of prevention and detection can be the path to protecting both your own network but your customer’s data too! Whilst for some companies, Cyber Attacks can only impact on your network, the issue is wider as if they get hold of your external email addresses (ie the clients and prospective clients you are emailing or sending newsletters too) and heaven forbid, the bank account details of your clients, the publicity around this can create bad publicity around your company for a long time – just look back at the article above about Talk Talk, still today this story keeps appearing in the news and as a result, people will not use them because of this.

If you aren’t thinking about Insurance or Detection, then you really need to be and if you are wanting to understand this further, then we can help you. To understand more about what this means and how your company needs to be protected, then complete the form below and we will help you to take the right steps in moving forward….

Are you using Clones or Copiers as opposed to Business Partners?

Are you copying or just doing the same as everyone else?

In today’s world of FacebookLinkedIn and Twitter – one thing is very common…..it highlight’s everyone doing the same as you!

So, the question is, are you copying or just being a clone of everyone else?

If so, why?

Don’t you have your own voice?

 

Whilst you may be doing something with a sightly difference spin, are you really being unique?

A couple of classic examples are Facebook and LinkedIn where we are seeing constantly people flooding Twitter with how they can help you with your LinkedIn profile and getting you more sales or Facebook and offering to help you with your Facebook Ad Campaigns. Yet have you noticed a few stand out things……

  • If you look at people promoting LinkedIn and then at their LinkedIn updates, you will see these people just talking to fellow LinkedIn coaches, experts and trainers and sharing the same ideas/thoughts – the real LinkedIn people that you should seek assistance don’t do this!
  • If you look at these same LinkedIn people on their Twitter profiles, it is constantly being flooded with what they offer and little sharing of of other people’s/company’s tweets – showing and sharing other topics besides LinkedIn highlights engagement and the willingness to highlight other things you can offer too!
  • The same can be said with regards to their tweets – there is hardly any engagement there at all – just look and see how long it takes to find tweets where they actually enter into a conversation with someone!
  • The same points above can also be said to people offering Facebook marketing and coaching – is this really the art of engagement?

So, if people are just flooding out your timelines with the same things over and over again, are they really able to understand deep into your business and what the worlds of Digital and Social offer as a whole?

Whilst yes it is good to get and gain help and assistance with both your Facebook and LinkedIn but if this is all they are doing/talking about, are they really the advisors you need?

Some people would say they are experts in their field but are they? Yes, Accountants and Solicitors are experts in their field but can any one really be a Digital or Social expert?

The real Influencers and Experts in these arenas actually don’t scream and shout about this field – they actually create and share content based across aboard spectrum. They are highlight their different elements that you need to have/be aware of to make up the ingredients of their Facebook or LinkedIn offerings for example.

So whether it is Facebook, LinkedIn or any other Social Business Platform’s, make sure you are asking a few simple questions first:-

  • Do you know the audiences that my products and services relate to?
  • Do you know what platforms these audiences use?
  • Do you have knowledge of these sectors/fields within my country?
  • Do you have knowledge of these sectors/fields within my industry sector?
  • Any does this platform fit into the education, work and volunteering life-cycle programme?
  • These platforms have paid services/levels, have you actually used these services/features and can show what they do?

(Note, the reason for the last point, is that for example, with LinkedIn, the majority of Coaches, Experts and Trainers that offer LinkedIn coaching/training have never subscribed to LinkedIn paid offerings. Thus, if they have never brough/paid for LinkedIn’s services, how do can they trully be advising you as to what is right for you and your company when it comes to LinkedIn?).

If you truly are wanting to understand what is happening in the world of Digital and Social – make sure you are really asking the right questions before you engage and invest more money in training and coaching!

Do these people that are wanting you to spend money with them understand and can operate….

#NewWayToEngage

or

#NewWayToWork

The choice is your’s but are you really choosing the right investment in your own, your colleagues and your company’s future?

That’s why we here at Service Address actually understand your company first before showing you and your company what is happening in the world of Digital and Social before between us, establishing your Strategy moving forward into the arena of the #NewWayToWork.

So, if you are wanting to see and discuss how we at Service Address can help you and company with bringing 2020 into 2016 for you, either contact us here or complete the form below:-

Are these industries not recognising they are real Innovators?

You think and wonder why Interior Design and Landscape Design are both here as we would we be wanting to talk about them?

Well the simple answer is that Interior and Landscape are both one in the same and they both be huge market leaders in the fields of Innovation and Technology.

Whilst both arenas still command the majority of their work being manual and visual drawings, technology is becoming more and more affordable to allow these two sectors to embrace technology and rise to another level.

Once this is then combined with 3D Design, 3D Printing, 4D Printing, 3D Visualisation , AR, VR and many more features and facilities that are arriving, the opportunities for these Designers is limitless due to what AI is delivering……

The one issue – is this lead to mass consolidation?

Can we foresee a time where Technology can lead to consolidation within the whole aspect of the Design and Construction arena?

Will Technology mean that anyone with access to Design tools could Dream, Think, Plan, Design, Apply for approval, Gain approval and Print their own house, office, factory etc?

Whilst many within the industry will dispute and say this is stupid and will never happen – let us just say that the majority of this is already happening and it won’t be long before the whole picture could arrive…

Furthermore, the arrival of Printing and Visualisation is clearing going to really change the Construction, Design/Landscape Industries within 2016 and these sectors really need to stand up take notice that they can be at the forefront….

The main problem that many of these businesses still are that they are in two sectors where physical and visual is what their prospective clients are wanting – and, they continue to offer!

Yet technology is now here for them to embrace and change the way business operates all together.

Whilst we have the likes of Oculus Rift and Samsung Gear VR becoming available to businesses, many still this as being heavily focused around the Gaming Industry – how wrong this is…

Yes, they may be focused around Gaming but they throughout 2014 and 2015 showed the intent that AI, AR and VR could really offer.

Yet lurking in the background during this period was HoloLens from Microsoft which so many dismissed – what a huge mistake…..

With HoloLens now releasing, they are offering the AI combination with AR and VR the arrival of 3D!

Their 3D offering means for example, that a landscape gardener could design the garden that you asked for. The gardener, then loads it on to a VR Headset to see the design overlaid onto your garden through the images/videos that they took. But, instead of this VR experience, HoloLens is taking it a stage further, where you will see the same design and be able to reach out move things items around to the way you wanting them. This will be totally a real life experience as the items will be 3D so you can see the design in more depth.

Also, why have the photo or the video?

You will be able to put on the HoloLens Headsets and actually look through the lens to your garden just as if you are wearing glasses. Then, when the design is launched, you will see the design in real life and in real conditions! Just think, the design was done and based on the photos/video taken on a wonderful sunny day, yet when you are viewing it, it is dull and overcast, how does it look now?

What happens if they came in the Autumn and it’s now winter? With a few clicks through the HoloLens programme, the plants change to show what they look like in Winter!

So, the same can also be done with Interior Design too!!

With this VR Technology now releasing – the big question for you as Interior Designers and Landscape Gardeners is…..

Are you ready to be the new GameChangers with the business world?

 

So, if you are wanting to see and discuss how we at Service Address can help you and company with bringing 2020 into 2016 for you, either contact us here or complete the form below:-

Taking advantage of offers….

Do you help your clients, prospective clients or anyone with offers you may receive and wish to share?

Well, recently, we partnered with Hootsuite to look at how with sharing amongst our connections people could be take advantage of offer if you linked it to a page on your website. We weren’t sure how this would go and if we could get any data from it, but we have to say, we were quite surprised.

Hootsuite already provide an offer of giving you 30 days FREE when you sign up on line via their website. However, what they decided to do, was offer an extra 3 months (90 Days) to people/companies via a select group of individuals and companies of which we happened to be one.

Therefore, with the information provided to us via Hootsuite, we created a page detailing this offer and allowed it to be shared via our Website and Twitter Streams which we then monitored to obtain site statistics on this offer.

What we found was surprising over the period of 19th February to 31st March on how this compared against other pages in the Top 3 visited pages of our site, as it actually No 2 which we didn’t expect….

Here is snapshot view:-

Capture Hootsuite Pro Offer Stats 2014 04 07

So, as you can see, if the page had only had 4 more views, it would have been our most visited page!

Thus, we just thought we write this blog to not only thank the wonderful people at Hootsuite for sharing this offer with us to share with our audience, but also to show you too.

What are we showing you?

Well simply put, if you receive offers from partners or 3rd Parties, then make sure you are really placed to share this and make it informative to your audience.

You need to make sure this is done correctly, as you want that company to come back and work with you again.

Make sure that the offer is appealing and that you offer your audience something that they will benefit and want.

 We do hope that this blog post will give you food for thought on how to work with 3rd Parties and sharing offers that you believe in to share with your valuable audience.

 

So for more information how to undertake sharing 3rd Party offers with your audience or on how we can help you, please contact us here via phone or email or just complete the form below:-

 

Banking, Education and Legal failing…..

An interesting discussion arose during February and one that made us really think especially as to how the silos of Banking, Education and Legal operate and who they work with.

As someone put it – be ex Banking industry, exhibit at Education trade shows, advertise in Education or Legal publications or be ex legal industry – you can’t work in those sectors if you aren’t from them or don’t do any of those!

How can these silos be broken down before the industry breaks itself up?

If you look at the new ways of working and imparting/sharing knowledge – you will see that change is happening outside of these silos or from those that are breaking away….

If you take these silos separately and look at them, you will this clearer…..

  • Banking – such a huge Silo that could be a huge bed of innovation but yet failing and losing the opportunity. We have companies that are looking to open Challenger Banks, Internet Payment Terminals, Kiosk/Tell Payment facilities, Payment via Wearable Technology, payment via mobile phones and payment transfer/payments via mobile devices -all being lead by outsiders to the silo or by ex banking personnel. The big question is why aren’t they adapting to or embracing technology? Prior to technology, yes they did innovate with card payments and terminals or cash point machines but what have they done since? Look how long it took to embrace online banking?
  • Education is another one where they are slow to embrace the whole ethos of combining Business and Education together – is this as Year 6 and below are school environments where they are schools run solely by teachers and the local education authority? Yet when you reach Year 7 and above, the schools have business managers (or other staff) who aren’t teachers to enable them to think and look outside of education? But the latter, still aren’t embracing the changes that are surrounding them when it comes to embracing business and technology. 
  • Legal – what a Silo this is! The amazing thing is that seem to split themselves in two – the outside world where they live and yet as soon as they go to work, they enter the past! Can you do things on line – no they still want you to visit them and sign documents! (Yes, some things are slowly being used or looked at but en-bloc!) Take for example a court room, electronic documents are be used as and treated evidence but they aren’t using them really en-bloc- a lot of document and later transfer is by letter & post as opposed to email and attachments together with Cloud storage! If you look at most the people that train, market or educate the legal profession, most of them of people who taught themselves in their spare time and then left to embrace this new career.

Yet, before many starting saying this is wrong, let’s look at…..

  • Banking and the new wave of technology, all being done by people based on their experience and what doesn’t work for them and AREN’T from the banking industry – they are outsiders looking in!
  • With education, training companies are being set-up and offering training, education etc by people who have no educational qualifications, they are doing the same job and embracing technology and the way the business world works. The same can be said for teachers who work part-time/freelance offering extra curricula education to help you get your children to pass examinations – they are using technology and business methods to promote their work. The same can now be seen by Free or Academy Schools.
  • Legal, look at most members of the Legal profession, they have their own laptops, tablets and smartphones but they don’t use them within work unless their work for themselves of have very small (ie less than 5 employees) practices. The bottom end of the Legal community of the sole practicing solicitor or practice, are using Technology and business methods – the old and new working separately?

The last sentence is the real highlight where we can really sum the silos up and where the change is needed!

If you are looking at the the smaller end/part of where your silo is operating, they are the ones that are innovating and leading the way forward. It is amazing how many individual solicitors who work for themselves are embracing technology and the changes it offers.

The senior, higher and top level management of these silo’s need to actually stop thinking ‘old school’ and speaking ‘ex-industry’ friends/connections and start behave like businesses and look forward to the change that is happening around them.

To learn more on how we can help become a 21st Century thinking business instead of a 20th century business/organisation, speak to us by either contacting us here or completing the form below.