If you are unsure what the implications of how the advances in Technology are coming, going to impact on society and what it will mean for your business or business sector, then you really need to be looking in to this. If you are wanting to understand this further, then we can help you. To understand more about what this means and how your company needs to be protected, then complete the form below and we will help you to take the right steps in moving forward.
If you are unsure what the implications of Robotics and advances in Technology will mean for your business or business sector, then you really need to be looking in to this. If you are wanting to understand this further, then we can help you. To understand more about what this means and how your company needs to be protected, then complete the form below and we will help you to take the right steps in moving forward.
When looking at things, we take so much for granted and don’t actually take protection against things we should. This is mostly due to us mostly having the attitude of “it won’t happen to me but if it is does, I’ll fix it then” – this is too dangerous and is something you should prepare for now!
This is really worrying especially with the way we are becoming more and more focused on moving our whole lives on-line – so, are you really thinking about protecting yourself?
Do you or your company have the right protection or prevention in place yet?
Recent figures are showing there was around 2,460,000 “Cyber Incidents in 2015” but only around 716,000 were actually reported to Action Fraud! Some reports say this is down to people/companies not wanting to publicly admit this or even more worrying, in some cases, IT Managers/Directors not wanting their bosses to find out as it could be seen that they aren’t doing their job properly! How worrying is this?
Is this really problem? Well just look here at Action Fraud’s site highlighting issues – http://www.actionfraud.police.uk/news – this just highlights what you are at risk from.
As the UK Government announces that it is to spend £1,900,000,000 over the next five years on defending the United Kingdom from Cyber Attacks. Whilst the NCA has said that Law Enforcement is boosting it’s efforts in defending and protection against Cyber Attacks, they stated that the Business Community needs to do an awful lot more.
So, as a business, what protection do you really have in place? Are you really protecting both your network and your client’s data?
Are you really sure you are?
Even companies that have protection are prone to Cyber Attacks and thus are still open to be attacked. Just look what happened with Talk Talk back in October 2015, when they were attacked and the huge fall out that occurred especially to their Share Price when customers wanted to leave and seek compensation as a result of this attack.
Whilst many companies are now offering Insurance Products against Cyber Attacks, the UK Insurance believes it can be a leader in this market place, but are companies are really looking at taking these policies out yet? The answer is it is still something that companies aren’t really looking at or considering! How dangerous is this?
Whilst it can be good to have the insurance in place, it’s not just a case of taking the insurance out and sitting back thinking you are protected, but taking preventative action too! Yes, you can have security on your computers and networks but can this really deliver the right protection or detection?
The main consideration that so many companies are now overlooking is the case of Prevention and this is the key thing – you need detection to either prepare or prevent occurrences taking place. Therefore, the monitoring of your network is very key to everything to do day in day out – 24 hours day, 7 days a week and 52 weeks of the year.
So the question that is so key to your company, are you monitoring your network?
Network monitoring is what every company should have in place as an automatic first choice alongside your internet connection – these two go hand in glove and are crucial to the everyday running of your company. What is Network Monitoring? Well in simple terms, it’s like have a someone constantly analysing your network and detecting things before they happen. Like, if between 2.00am and 4.00am every Thursday morning nothing is happening on your network but then something starts to happen, you can be notified as to this taking place and what action will be needed to solve the problems this could be about to cause.
Thus, prevention through detection is the solution before the problem occurs. The route of prevention and detection can be the path to protecting both your own network but your customer’s data too! Whilst for some companies, Cyber Attacks can only impact on your network, the issue is wider as if they get hold of your external email addresses (ie the clients and prospective clients you are emailing or sending newsletters too) and heaven forbid, the bank account details of your clients, the publicity around this can create bad publicity around your company for a long time – just look back at the article above about Talk Talk, still today this story keeps appearing in the news and as a result, people will not use them because of this.
If you aren’t thinking about Insurance or Detection, then you really need to be and if you are wanting to understand this further, then we can help you. To understand more about what this means and how your company needs to be protected, then complete the form below and we will help you to take the right steps in moving forward….
Are you copying or just doing the same as everyone else?
So, the question is, are you copying or just being a clone of everyone else?
If so, why?
Don’t you have your own voice?
Whilst you may be doing something with a sightly difference spin, are you really being unique?
A couple of classic examples are Facebook and LinkedIn where we are seeing constantly people flooding Twitter with how they can help you with your LinkedIn profile and getting you more sales or Facebook and offering to help you with your Facebook Ad Campaigns. Yet have you noticed a few stand out things……
- If you look at people promoting LinkedIn and then at their LinkedIn updates, you will see these people just talking to fellow LinkedIn coaches, experts and trainers and sharing the same ideas/thoughts – the real LinkedIn people that you should seek assistance don’t do this!
- If you look at these same LinkedIn people on their Twitter profiles, it is constantly being flooded with what they offer and little sharing of of other people’s/company’s tweets – showing and sharing other topics besides LinkedIn highlights engagement and the willingness to highlight other things you can offer too!
- The same can be said with regards to their tweets – there is hardly any engagement there at all – just look and see how long it takes to find tweets where they actually enter into a conversation with someone!
- The same points above can also be said to people offering Facebook marketing and coaching – is this really the art of engagement?
So, if people are just flooding out your timelines with the same things over and over again, are they really able to understand deep into your business and what the worlds of Digital and Social offer as a whole?
Some people would say they are experts in their field but are they? Yes, Accountants and Solicitors are experts in their field but can any one really be a Digital or Social expert?
The real Influencers and Experts in these arenas actually don’t scream and shout about this field – they actually create and share content based across aboard spectrum. They are highlight their different elements that you need to have/be aware of to make up the ingredients of their Facebook or LinkedIn offerings for example.
- Do you know the audiences that my products and services relate to?
- Do you know what platforms these audiences use?
- Do you have knowledge of these sectors/fields within my country?
- Do you have knowledge of these sectors/fields within my industry sector?
- Any does this platform fit into the education, work and volunteering life-cycle programme?
- These platforms have paid services/levels, have you actually used these services/features and can show what they do?
(Note, the reason for the last point, is that for example, with LinkedIn, the majority of Coaches, Experts and Trainers that offer LinkedIn coaching/training have never subscribed to LinkedIn paid offerings. Thus, if they have never brough/paid for LinkedIn’s services, how do can they trully be advising you as to what is right for you and your company when it comes to LinkedIn?).
If you truly are wanting to understand what is happening in the world of Digital and Social – make sure you are really asking the right questions before you engage and invest more money in training and coaching!
Do these people that are wanting you to spend money with them understand and can operate….
The choice is your’s but are you really choosing the right investment in your own, your colleagues and your company’s future?
That’s why we here at Service Address actually understand your company first before showing you and your company what is happening in the world of Digital and Social before between us, establishing your Strategy moving forward into the arena of the #NewWayToWork.
So, if you are wanting to see and discuss how we at Service Address can help you and company with bringing 2020 into 2016 for you, either contact us here or complete the form below:-
You think and wonder why Interior Design and Landscape Design are both here as we would we be wanting to talk about them?
Well the simple answer is that Interior and Landscape are both one in the same and they both be huge market leaders in the fields of Innovation and Technology.
Whilst both arenas still command the majority of their work being manual and visual drawings, technology is becoming more and more affordable to allow these two sectors to embrace technology and rise to another level.
Once this is then combined with 3D Design, 3D Printing, 4D Printing, 3D Visualisation , AR, VR and many more features and facilities that are arriving, the opportunities for these Designers is limitless due to what AI is delivering……
The one issue – is this lead to mass consolidation?
Can we foresee a time where Technology can lead to consolidation within the whole aspect of the Design and Construction arena?
Will Technology mean that anyone with access to Design tools could Dream, Think, Plan, Design, Apply for approval, Gain approval and Print their own house, office, factory etc?
Whilst many within the industry will dispute and say this is stupid and will never happen – let us just say that the majority of this is already happening and it won’t be long before the whole picture could arrive…
Furthermore, the arrival of Printing and Visualisation is clearing going to really change the Construction, Design/Landscape Industries within 2016 and these sectors really need to stand up take notice that they can be at the forefront….
The main problem that many of these businesses still are that they are in two sectors where physical and visual is what their prospective clients are wanting – and, they continue to offer!
Yet technology is now here for them to embrace and change the way business operates all together.
Yes, they may be focused around Gaming but they throughout 2014 and 2015 showed the intent that AI, AR and VR could really offer.
Yet lurking in the background during this period was HoloLens from Microsoft which so many dismissed – what a huge mistake…..
With HoloLens now releasing, they are offering the AI combination with AR and VR the arrival of 3D!
Their 3D offering means for example, that a landscape gardener could design the garden that you asked for. The gardener, then loads it on to a VR Headset to see the design overlaid onto your garden through the images/videos that they took. But, instead of this VR experience, HoloLens is taking it a stage further, where you will see the same design and be able to reach out move things items around to the way you wanting them. This will be totally a real life experience as the items will be 3D so you can see the design in more depth.
Also, why have the photo or the video?
You will be able to put on the HoloLens Headsets and actually look through the lens to your garden just as if you are wearing glasses. Then, when the design is launched, you will see the design in real life and in real conditions! Just think, the design was done and based on the photos/video taken on a wonderful sunny day, yet when you are viewing it, it is dull and overcast, how does it look now?
What happens if they came in the Autumn and it’s now winter? With a few clicks through the HoloLens programme, the plants change to show what they look like in Winter!
So, the same can also be done with Interior Design too!!
With this VR Technology now releasing – the big question for you as Interior Designers and Landscape Gardeners is…..
Are you ready to be the new GameChangers with the business world?
So, if you are wanting to see and discuss how we at Service Address can help you and company with bringing 2020 into 2016 for you, either contact us here or complete the form below:-
Do you help your clients, prospective clients or anyone with offers you may receive and wish to share?
Well, recently, we partnered with Hootsuite to look at how with sharing amongst our connections people could be take advantage of offer if you linked it to a page on your website. We weren’t sure how this would go and if we could get any data from it, but we have to say, we were quite surprised.
Hootsuite already provide an offer of giving you 30 days FREE when you sign up on line via their website. However, what they decided to do, was offer an extra 3 months (90 Days) to people/companies via a select group of individuals and companies of which we happened to be one.
Therefore, with the information provided to us via Hootsuite, we created a page detailing this offer and allowed it to be shared via our Website and Twitter Streams which we then monitored to obtain site statistics on this offer.
What we found was surprising over the period of 19th February to 31st March on how this compared against other pages in the Top 3 visited pages of our site, as it actually No 2 which we didn’t expect….
Here is snapshot view:-
So, as you can see, if the page had only had 4 more views, it would have been our most visited page!
Thus, we just thought we write this blog to not only thank the wonderful people at Hootsuite for sharing this offer with us to share with our audience, but also to show you too.
What are we showing you?
Well simply put, if you receive offers from partners or 3rd Parties, then make sure you are really placed to share this and make it informative to your audience.
You need to make sure this is done correctly, as you want that company to come back and work with you again.
Make sure that the offer is appealing and that you offer your audience something that they will benefit and want.
We do hope that this blog post will give you food for thought on how to work with 3rd Parties and sharing offers that you believe in to share with your valuable audience.
What is “The Owl”….
Most often we see “Owls” depicted in children’s stories as being wise and intelligent and ones to seek advice from – so do you have an owl within your business?
Well many us don’t always see how having an Owl within our business can help us develop further yet you would be wrong – as the Owl is actually what you make yourself to be…
Your company is not just a provider, a facilitator or service – it is like an Owl and you really need to sharing the wise and intelligent tactics of the Owl with both your staff and audience and hence why it is time to make that change…
How can the use of an Owl help your business progress?
This article is to give you food for thought about how you need to start filtering all the noise and start identifying how the use of all the noise being generated throughout the world of Social Business can help and improve your company. With so much going on whether via Facebook, LinkedIn or Twitter you need to be able to make sure that you are not only communicating with your audience, but sharing information too as well as assigning information within your company.
This isn’t a Sales Pitch to get you to use Hootsuite – it is a Sales Pitch for you and your company to make sure you are Engaging and Collaborating! When people raise questions, you need to make sure that they are answered quickly and effectiently and by the right person. So if someone does raise a question on one of your platforms, you need to sure your response is swift and dealt with correctly. This is where Hootsuite we feel can help you both internally and externally externally.
Internally – just briefly, if you come across something on one of the platforms you are looking at, you need to make sure this is actually taken advantage of. By using teams within your company account, you can take this item and reassign to many members within your company as this could be anything from a sales lead, a complaint or praise and this needs to be dealt with by the right person. This can really show that your company is more than a team but one big happy family where you all work together. Isn’t this Collaborating?
Externally – if someone makes a comment which is either a complaint or praise, you get comment, share it internally and get the right person to take responsibility and deal with it. Now to your audience, this will be really seen as that you are being a pro-active company who values it’s audience and you are showing that you want them to be part of your big happy family. Isn’t this Engaging?
So, now you see how in a few brief lines that both Internally and Externally you and your company are being seen as an Engaging and Collaborating organisation, the level of trust will be enhanced by your audience and thus, you are now entering the world of Social Selling and Social Business, the first steps in laying the foundation of creating a solid future for your company…..
Thus, speak to us or visit Owly at Hootsuite to discover how you can really start Engaging with your audience and also Collaborating with your colleagues to show that your company is one big happy family which you want your audience to be part of…..